FAQ: Reporting and Tracking

How do I read and customize my performance reporting? Jun 12, 2017 05:19PM EDT

Outbrain's dashboard is packed with awesome campaign insights that can be used to optimize your performance in...

How do I add UTM tracking to my campaign? Apr 12, 2017 04:27PM EDT

Tracking is one of the most important aspects of a successful campaign because it allows you to review your pe...

How do I use 3rd Party Pixels for my Outbrain campaigns? Jun 27, 2017 09:29AM EDT

Many of our marketers use 3rd party pixels to better track their Outbrain campaigns and, ultimately, better un...

Is reporting data in real-time? Feb 07, 2017 03:42PM EST

All data on the Amplify dashboard is subject to a 2-4 hour reporting discrepancy on performance data with the ...

Why is there a difference between Outbrain reporting and Google Analytics? Mar 16, 2017 01:12PM EDT

Discrepancies between Outbrain reporting and Google Analytics reports are normal because of differences in rep...

How can I retarget my Outbrain campaigns with Google AdWords and GDN? Feb 07, 2017 03:23PM EST

If you would like to use the Google AdWords pixel on your Outbrain campaign, following our guide will ensure t...

How can I retarget my Outbrain campaigns using Facebook? Jun 26, 2017 03:45PM EDT

Using earned media in your Outbrain campaigns and wish to retarget your audience with Facebook Ads? Of course ...

How can I track and optimize publisher engagement in Google Analytics? Jan 05, 2017 12:57PM EST

Outbrain enables you to see your campaign performance in Google Analytics broken down by referring source. Thi...

How do I target and view campaign performance by platform? Jun 12, 2017 01:06PM EDT

Amplifying your campaign on specific devices is crucial in determining which platform works best for your cont...