FAQ: Reporting and Tracking

How do I read and customize my performance reporting? Mar 09, 2017 03:38PM EST

Outbrain’s Campaigns dashboard allows you to not only view campaign and content performance data at a glance b...

How do I add UTM tracking to my campaign? Apr 12, 2017 04:27PM EDT

Tracking is one of the most important aspects of a successful campaign because it allows you to review your pe...

How do I use 3rd Party Tags for my Outbrain campaigns? Mar 10, 2017 05:40PM EST

Many of our marketers use 3rd party tags to better track their Outbrain campaigns and, ultimately, better unde...

Is reporting data in real-time? Feb 07, 2017 03:42PM EST

All data on the Amplify dashboard is subject to a 2-4 hour reporting discrepancy on performance data with the ...

Why is there a difference between Outbrain reporting and Google Analytics? Mar 16, 2017 01:12PM EDT

Discrepancies between Outbrain reporting and Google Analytics reports are normal because of differences in rep...

How can I retarget my Outbrain campaigns with Google AdWords and GDN? Feb 07, 2017 03:23PM EST

If you would like to use the Google AdWords pixel on your Outbrain campaign, following our guide will ensure t...

How can I retarget my Outbrain campaigns with Facebook? Mar 22, 2017 04:26PM EDT

Are you using earned media and wish to retarget readers with Facebook ads? If so, we’ve made the process seaml...

How can I track and optimize publisher engagement in Google Analytics? Jan 05, 2017 12:57PM EST

Outbrain enables you to see your campaign performance in Google Analytics broken down by referring source. Thi...

What are acceptable 3rd party tag parameters? Feb 08, 2017 03:53PM EST

The following parameters can be used to send data to your 3rd party server: Campaign ID: {{cid}} Ad ID: ...