FAQ: Reporting and Tracking

How do I read and customize my performance reporting? Aug 04, 2017 11:06AM EDT

Outbrain's dashboard is packed with awesome campaign insights that can be used to optimize your performance in...

How do I add UTM tracking to my campaign? Jul 31, 2017 04:10PM EDT

UTM tracking is one of the most important aspects of a successful campaign because it allows you to review you...

How do I use 3rd Party Pixels for my Outbrain campaigns? Jul 31, 2017 04:16PM EDT

Using 3rd party pixels will assist in tracking your Outbrain campaigns effectively as well as understand your ...

Why is there a difference between Outbrain reporting and Google Analytics? Jul 24, 2017 03:35PM EDT

Discrepancies between Outbrain and Google Analytics are common due to the way each platform records a click. O...

How can I retarget my Outbrain campaigns using Google AdWords? Aug 04, 2017 12:05PM EDT

GoogleAdWords is a great way to re-engage customers after they have left your site. Use our guide to integrate...

How can I retarget my Outbrain campaigns using Facebook? Jul 19, 2017 05:47PM EDT

Using earned media in your Outbrain campaigns and wish to retarget your audience with Facebook Ads? Of course ...

How can I track and optimize publisher engagement in Google Analytics? Aug 02, 2017 11:24AM EDT

Outbrain enables you to see your campaign performance in Google Analytics broken down by referring source. Thi...