FAQ: Reporting and Tracking

How do I read and customize my performance reporting? Oct 11, 2017 12:24PM EDT

Outbrain's dashboard is packed with awesome campaign insights that can be used to optimize your performance. I...

How do I add UTM tracking to my campaign? Oct 11, 2017 12:26PM EDT

UTM tracking is one of the most important aspects of a successful campaign because it allows you to review you...

How do I use 3rd Party Pixels for my Outbrain campaigns? Oct 11, 2017 12:33PM EDT

Using 3rd party pixels will assist in tracking your Outbrain campaigns on retargeting platforms like Facebook ...

Why is there a difference between Outbrain reporting and Google Analytics? Oct 25, 2017 10:30AM EDT

Discrepancies between Outbrain click reporting and Google Analytics reports are normal (and expected) because ...

How can I retarget my Outbrain campaigns using Google AdWords? Oct 11, 2017 12:42PM EDT

GoogleAdWords is a great way to re-engage customers after they have left your site. Use our guide to integrate...

How can I retarget my Outbrain campaigns using Facebook? Oct 11, 2017 12:44PM EDT

Using earned media in your Outbrain campaigns and wish to retarget your audience with Facebook Ads? Of course ...

How can I track publisher engagement in Google Analytics? Oct 11, 2017 02:34PM EDT

Outbrain enables you to see your campaign performance in Google Analytics broken down by referring source. You...