FAQ: Reporting and Tracking

How do I read and customize my performance reporting? Dec 28, 2016 10:23AM EST

Outbrain’s Campaigns dashboard allows you to not only view campaign and content performance data at a glance, ...

How do I add UTM tracking to my campaign? Feb 07, 2017 03:39PM EST

Tracking is one of the most important aspects of a successful campaign because it allows you to review your pe...

How do I target and view campaign performance by platform? Feb 16, 2017 09:44AM EST

Amplifying your campaign on specific devices is crucial in determining which platform works best for your cont...

How do I use 3rd Party Tags for my Outbrain campaigns? Feb 17, 2017 01:13PM EST

Many of our marketers use 3rd party tags to better track their Outbrain campaigns and, ultimately, better unde...

How can I install Outbrain's conversion pixel? Feb 16, 2017 03:04PM EST

After receiving your account’s conversion pixel from either your Account Manager or Support Team member, there...

How do I view conversions in my Outbrain Dashboard? Feb 07, 2017 03:41PM EST

If you have implemented Outbrain’s conversion tracking code, and have received at least one conversion, you’ll...

Is reporting data in real-time? Feb 07, 2017 03:42PM EST

All data on the Amplify dashboard is subject to a 2-4 hour reporting discrepancy on performance data with the ...

Why is there a difference between Outbrain reporting and Google Analytics? Feb 03, 2017 02:49PM EST

Discrepancies between Outbrain reporting and Google Analytics reports are normal because of differences in rep...

How can I retarget my Outbrain campaigns with Google AdWords and GDN? Feb 07, 2017 03:23PM EST

If you would like to use the Google AdWords pixel on your Outbrain campaign, following our guide will ensure t...

How can I retarget my Outbrain campaigns with Facebook? Feb 07, 2017 03:35PM EST

If you would like to use the Facebook pixel on your Outbrain campaign for remarketing purposes, our simple ste...