FAQ: Reporting and Tracking

How do I read and customize my performance reporting? Dec 28, 2016 10:23AM EST

Outbrain’s Campaigns dashboard allows you to not only view campaign and content performance data at a glance, ...

How do I add UTM tracking to my campaign? Jan 18, 2017 01:14PM EST

Tracking is one of the most important aspects of a successful campaign because it allows you to review your pe...

How do I view conversions in my Outbrain Dashboard? Nov 10, 2016 09:01PM EST

If you have implemented Outbrain’s conversion tracking code, and have received at least one conversion, you’ll...

Is reporting data in real-time? Jan 05, 2017 01:25PM EST

All data on the Amplify dashboard is subject to a 2-4 hour reporting discrepancy on performance data with the ...

Why is there a difference between Outbrain reporting and Google Analytics? Jan 18, 2017 01:36PM EST

Discrepancies between Outbrain reporting and Google Analytics reports are normal because of differences in rep...

How do I view campaign performance reports by platform (desktop, tablet, smartphone)? Nov 10, 2016 09:21PM EST

To track and optimize the performance of your content by platform, we recommend that you set up separate campa...

Does Outbrain support 3rd party tracking? Jan 05, 2017 01:33PM EST

We certainly do! Many of our clients have been leveraging 3rd party services to better track their campaigns a...

How can I retarget my Outbrain campaigns with Google AdWords and GDN? Mar 02, 2016 09:32AM EST

If you would like to use the Google AdWords pixel on your Outbrain campaign, following our guide will ensure t...

How can I retarget my Outbrain campaigns with Facebook? Aug 12, 2015 11:00AM EDT

If you would like to use the Facebook pixel on your Outbrain campaign for remarketing purposes, our simple ste...

How can I track and optimize publisher engagement in Google Analytics? Jan 05, 2017 12:57PM EST

Outbrain enables you to see your campaign performance in Google Analytics broken down by referring source. Thi...