FAQ: Advanced Campaign Optimizations

I have one piece of content getting all the clicks. How can I drive traffic to my remaining content? Nov 10, 2016 01:58PM EST

First, we would like to point out that this is absolutely normal. Our algorithms work in tandem to test all of...

Can I track conversions on my Outbrain traffic? Mar 24, 2016 09:04PM EDT

Conversion tracking may be used to track users that were referred from your promoted Amplify content, to your ...

Does Outbrain allow me to filter and exclude publishers? Feb 14, 2017 03:22PM EST

Monitoring your campaign’s performance on individual publishers is a great way to the boost the ROI of your ca...

I want to create multiple campaigns. Can I set one shared budget for all of the campaigns? Aug 10, 2015 05:29PM EDT

Currently, we only offer individual campaign budgets on our platform since individual budgets ensure that traf...

I am capping my budget each day - How can I optimize my campaign? Nov 10, 2016 01:59PM EST

If you’re fulfilling your budget consistently, this is a great indication that there is both high demand for y...

I have an RSS feed that publishes a lot of content. Can I automatically expire content after a certain number of days to ensure relevancy? Aug 10, 2015 05:41PM EDT

Correct! In fact, we recommend setting a freshness cap in order to serve only relevant articles to your audien...

How can I control my page's default Title & Image using HTML? Nov 10, 2016 01:59PM EST

Like Google’s Schema or Facebook’s Open-graph, Outbrain collects and interprets information using microdata. ...

What is KPI Optimization? Mar 24, 2016 09:03PM EDT

If you’re measuring the success of your campaign by conversions, our KPI Optimization will help to recommend y...

How can I exclude publishers in bulk? Feb 23, 2017 09:56AM EST

Congratulations! You have optimized your campaigns and narrowed in on the sections and publishers that have br...