FAQ: Advanced Campaign Optimizations

How can I drive clicks to all of my headlines? Apr 21, 2017 04:46PM EDT

After a few days of activity, you'll find that one of your headlines has the highest click and impression rate...

Does Outbrain allow me to filter and exclude publishers? Apr 12, 2017 04:15PM EDT

Monitoring your campaign’s performance on individual publishers is a great way to the boost the ROI of your ca...

How can I exclude publishers in bulk? Apr 12, 2017 04:15PM EDT

Congratulations! You have optimized your campaigns and narrowed in on the sections and publishers that have br...

I am capping my budget each day - How can I optimize my campaign? Nov 10, 2016 01:59PM EST

If you’re fulfilling your budget consistently, this is a great indication that there is both high demand for y...

Can I set an expiration date for content in my RSS Feed? Apr 21, 2017 05:29PM EDT

Correct! In fact, we recommend setting a freshness cap in order to serve only relevant articles to your audien...

How can I control my page's default Title & Image using HTML? Nov 10, 2016 01:59PM EST

Like Google’s Schema or Facebook’s Open-graph, Outbrain collects and interprets information using microdata. ...

What is KPI Optimization? Mar 24, 2016 09:03PM EDT

If you’re measuring the success of your campaign by conversions, our KPI Optimization will help to recommend y...