FAQ: Conversion Tactics

How can I create multiple conversions? Aug 01, 2017 02:24PM EDT

Your campaigns are raking in clicks faster than you can count them, but you aren’t able to accurately track th...

How can I install Outbrain’s Pixel on Google Tag Manager? Jul 20, 2017 11:11AM EDT

After copying your Outbrain pixel code from the Outbrain dashboard, paste it directly in the head of every pag...

How do I test Outbrain's Pixel? Jul 20, 2017 11:15AM EDT

If you haven’t already, install the Outbrain Pixel Tracker on your browser to test if your pixel fires correct...

How can I troubleshoot pixel installation using the Outbrain Pixel Tracker? Jul 20, 2017 11:17AM EDT

Whether you have implemented our conversion pixel on your site directly or via Google Tag Manager, you can now...

How do I view conversions in my Outbrain Dashboard? Aug 01, 2017 02:29PM EDT

If you have implemented Outbrain’s Pixel on your site or via Google Tag Manager and have received at least one...

Why am I not receiving conversions? Jul 20, 2017 11:21AM EDT

You installed our conversion pixel and are now ready to track engagement from Outbrain readers. But wait, you’...

How do I add Outbrain's Pixel to my Shopify platform? Jul 20, 2017 11:25AM EDT

Many of our marketers use Shopify in tandem with their Outbrain campaigns. To track conversions and optimize y...

How do I add dynamic values to my conversion reporting? Jul 20, 2017 11:29AM EDT

Calling all E-Commerce customers! You can add dynamic values (such as revenue per order) and order IDs to your...

How can I create Custom Audiences? Aug 01, 2017 02:42PM EDT

Out of the billions of page views Outbrain powers each month, how can you be sure that you're reaching the rig...

How can I track mobile app engagement? Aug 01, 2017 03:01PM EDT

Looking to gain better insights on your mobile app traffic? Of course you are! Currently, Outbrain is integrat...