How do I replace my current conversion pixel with the advanced pixel?

Out with the old, in with the new! Whether you have implemented our conversion pixel on your site directly or via Google Tag Manager, you can now replace it with our advanced conversion pixel. The revamped pixel will allow you to track multiple actions, and accurately measure your content ROI in the Outbrain dashboard. 

With the use of the Outbrain Tag Tracker, you can test and troubleshoot your conversion pixel implementation. If you find that you are not receiving conversions in your dashboard after the campaign has been live for a few days, make sure to check the Tag Tracker for any error messages. Below, we have supplied a few common errors that may arise. 

Tag Not Found

This error means that a conversion pixel does not exist on the page. Please review the code on the backend to make sure that it is installed correctly. Review our guide on how to implement your pixel properly. 


Multiple Pixels Found

If you have the same pixel on a single page multiple times, this can interfere with the functionality of the tracking pixel. Check your source code to make sure you have removed any duplications of the same pixel. 

Command Not Recognized

When using Event-Based conversions, make sure to keep the command type as ‘track’. If you alter the code to recognize a different command, this error will pop up. 

Order Value Without a Currency

If you did not assign a currency to your order value, this error will show. Please review your pixel and add in a currency from our accepted list: 
  • USD-United States Dollar
  • CAD-Canada Dollar
  • EUR-Euro Member Countries
  • GBP-United Kingdom Pound
  • ILS-Israel Shekel
  • AUD-Australian Dollar
  • MXN-Mexico Peso
  • BRL-Brazil Real
  • SEK-Sweden Krona
  • SGD-Singapore Dollar
  • RUB-Russia Ruble
  • NZD-New Zealand Dollar
  • INR-Indian Rupee
  • JPY-Japanese Yen
  • PHP-Philippine Peso
  • CHF-Swiss Franc

Currency Not Recognized

Please make sure that the currency chosen is one our system can recognize. Review the previous list to get an idea of what our system accepts. 

Network Error

Check your internet connectivity and make sure it is not running into network issues. Once you have verified the strength of your signal, this error will disappear.

Still having trouble testing your conversion pixel? Our support team is happy to help with any issues you may be experiencing.