How can I create multiple conversions?

Your campaigns are raking in clicks faster than you can count them, but you aren’t able to accurately track the actions your customers take after landing on your site. To gain insight on how much of your traffic is actually converting according to your goals, we recommend using our Outbrain pixel.

Watch our introductory video to learn more about URL-Based and Event-Based conversions. 


Before you begin tracking, you’ll need to make sure the pixel has been installed in the header of every page on your site. Test its functionality using our Outbrain Pixel Trackerand ensure that the older pixel version has been removed.

We also have guides on how to implement the pixel for Shopify and Google Tag Manager, so make sure to check these out as well!

First, hover over “Pixels” and click “Conversions” in the drop-down.

Then, click "View Outbrain Pixel" and copy/paste the code presented on your site. 

The Outbrain pixel can be used to track two types of conversions: URL-Based and Event-Based (which will require an extra bit of code). 

**A conversion is recorded when a reader clicks on your content in the Outbrain widget, reads through your awesome content and completes the desired action you have set. Testing the pixel will not register a conversion in the dashboard.**


URL-Based conversions allow you to track conversions depending on which page the reader lands on. Installing the pixel in the header of every page on your site will allow you to generate different URL-Based events and provide easier tracking.

Begin by clicking "Add Conversion," to open up the "Create Conversion" screen.

Set a Window (the time it takes from click to conversion) and Default Value (such as average order value), then click “Save.”

The Tracking Status will remain as “Waiting for Pixel” until the action has been tested or a conversion has occurred. You can check that the pixel fires properly by using our Pixel Tracker.

Quick Tips

  • Omit HTTP(S) when adding in your URL to prevent tracking issues

  • To track all page views, create a conversion with "URL Equals":

  • To track specific pages create a conversion with "URL Contains ": /product-page


**Event based conversions require knowledge of HTML. Alterations made to and implementation of the Event-Based conversion pixel code cannot be trouble shooted by our Support team. Only use this conversion style if you or someone on your team has the know-how.**

Event-Based conversions will track a specific action that the reader takes on your site. This can include button clicks such as “Add to Cart” or “Subscribe.” Follow the same steps mentioned above, but note that this type of conversion requires an extra code (and possibly the assistance of your web developer). The snippet of code will be provided as soon as you click “Save” at the bottom of the “Create Conversion” page. Note that you will still need to install the Outbrain Pixel in addition to the event-based code provided. 

Install the code on your site between <script>, </script> tags after the action you wish to track. Here's are a few examples of how to place the event code. 

If your conversion requires different values depending on the action taken, check out our helpful guide on how to create dynamic values. At any time, you can view the code snippet by clicking on the eyeball icon next to the conversion type. 

Once the first conversion has been tracked, the following columns will populate on your main dashboard: Conversion, Conversion Rate, and CPA. Each will follow the naming convention you created for the conversion. As data begins to roll in, you can measure your conversion results using a host of data breakouts such as Publisher, Publisher Section, and Content to further optimize your campaign’s performance. 


Tracking a few conversions? You can customize your dashboard view to display only a few conversion columns at a time. To do this, click the "Columns" button above the data visualizer. From there, you can select which columns to show in your default view. 


Important to Note

  • Disable your older conversion pixel to avoid over-counting conversions.
  • Check to make sure that your pixel is firing with our easy-to-use Outbrain Pixel Tracker or by checking the Tracking Status in your dashboard.
  • If you’ve made a mistake, don’t worry! Click the pencil icon next to the conversion name to edit your conversion settings.
  • If you choose to edit the pixel’s destination URL for URL-Based conversions or the Event Name for Event-Based conversions, the conversion status will change to Waiting for Pixel until the pixel has been tested or a conversion has occurred. 
  • We recommend keeping your campaigns running for at least 2 weeks to collect enough conversion data to optimize. 
  • As with reporting, there will be a 2-4 hour delay in conversion tracking 
  • You can choose to Include in Conversions if you wish to have the URL/Event-based conversion show up in the column displaying total conversions. 
Whew! You've made it to the end of this article and may still need help setting all of this up. Don't fret, our support team is here to assist with any questions you may have. 


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