How can I change my campaign settings?

The Outbrain dashboard is completely customizable and each campaign can be updated at your leisure. In this article, we'll run through a few of the basic settings features to help you optimize your campaigns in no time!
  1. Schedule your campaign
  2. Choose a budget & CPC 
  3. Target your campaign with: 
                • Audience segmentation
                • Location targeting
                • Device targeting

Click the pencil icon to the right of the campaign name you’d like to modify. This will open your Campaign Settings for editing.

Scheduling your campaign

Adjust the end date for your campaign or set it to run continuously. Set a start hour (on-air time) for when the campaign should go live each day. By default, a campaign will begin at 12 AM EST if no start hour is selected. The campaign will run until the budget caps and begin again at the start hour the following day. 
  • Budget types must be set to either a Daily Budget or paced by Standard/Daily Target for campaign and monthly budgets for this feature to work. 

Budgeting & CPC options

Adjust both the amount that you're willing to pay each day (budget) and the cost-per-click (CPC) per campaign. Later on, you can make CPC adjustments that will help improve your overall campaign performance. Learn more about this here

Targeting your campaign 

Get an idea of how many customers will view your content in our network with the Reach Estimator tool. Reach EstimatorThis tool provides a 30-day potential reach, allowing you to make smarter targeting decisions. When submitting a campaign or optimizing an existing one, determine if your potential reach is too broad or too specific, and make adjustments accordingly. Currently, the estimator takes audience segments, location targeting (country-level only) and device targeting into consideration. 

Audience segmentation

If you have already set up Custom Audience segments, the option to add and/or exclude segments per campaign will show. Click into each segment box to add or exclude any segment from the campaign. We recommend a minimum segment size of 100K users before targeting a campaign to a custom segment. 

Location targeting
Target your campaigns to a country, state, U.S DMA or postal code of choice to reach the most relevant audience. Simply type the name or postal code of the area(s) you wish to focus on to add the location to your campaign. 

To import multiple locations at once, click "Import" and select an option from the drop-down. To add locations other than postal codes, click the "Other" option. Download the provided template, enter your specifications and click "Choose a CSV File" when you're ready to upload them into the campaign. *For any specific geo-targeting options, please reach out to for assistance.*


Device targeting
 Campaigns are automatically targeted to all devices (desktops, tablets, and smartphones), but you can uncheck those that you wish to exclude from your campaign. 

Here, you can even choose to check (or uncheck) OEN and AdBlock targeting

Check off the Adblock feature if you are a publisher who wishes to monetize your own site's ads to users without ad-blocking software. *Outbrain partners with AdBlock Plus, the most popular ad-blocking software, across a large part of our publisher network to ensure our paid recommendations are visible to users despite their use of ad-blocking software.

Once satisfied, click “Save” at the bottom of the screen to finalize the campaign’s new settings.

Need help navigating your settings? Our support team is here to assist. 


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