How can I install Outbrain’s Pixel on Google Tag Manager?

After copying your Outbrain pixel code from the Outbrain dashboard, paste it directly into the header of every page on your site that you wish to track. 

You can also implement it without altering the HTML of your pages using Google Tag Manager
To install the pixel via Google Tag Manager, begin by clicking on “New Tag” in your Tag Manager account and select “Tag Configuration”. 

Head to the Custom Tag Type and Click “Custom HTML.”

Paste the copied code into the box provided. 

Click on “Triggering” and set up your desired triggers. 

Rename the Tag and Click “Save.” 

To add an event-based conversion code, create a new "Custom HTML" tag and enter in the snippet. Be sure to house the code within <script,>, </script> tags. Attach it to a specific trigger and "Save." 

For example, if you wanted to set up a conversion for a "10 seconds visit" on site, it would look like this: 

You can then publish the tag, which will fire the pixel anytime the desired action occurs on your site. Make sure to also use our Outbrain Pixel Tracker to test the pixel fire and implementation. 

For any further questions, feel free to reach out to our helpful team at

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