How can I install Outbrain’s Pixel on Google Tag Manager?

After copying your Outbrain pixel code from the Outbrain dashboard, paste it directly in the head of every page on your site. You can also implement it without altering the HTML of your pages using Google Tag Manager

Already have the pixel installed? Check out how to set up a conversion for Time on Page and a Button Click.

To install the pixel via Google Tag Manager, begin by clicking on “New Tag” in your Tag Manager account and select “Tag Configuration”. 




Head to the Custom Tag Type and Click “Custom HTML.”



Paste the copied code into the box provided. 



Click on “Triggering” and set up your desired triggers. We recommend setting up the first trigger as "All Pages" so that the pixel can fire on every page. Note that a conversion will not be counted for every page view, as you will need to define specific conversions in your Outbrain dashboard. 



Rename the Tag and Click “Save.” 

You can also add event-based conversions by pasting the snippet of code into another "Custom HTML" tag. Be sure to house the code within <script,>, </script> tags.

For example, if you want to fire a conversion after a user stays on the page for 10 seconds, you can set it up like this: 



We do not recommend appending the additional code into the base code and triggering it on a specific action. This will cause a time lag from the action to the pixel fire, and you may experience incorrect conversion data. 



If you want to fire a conversion after a button has been clicked, follow the same steps above and choose " "All Elements" as the trigger type. Have the trigger fire on "Some Clicks" and enter in the Click ID or Click Class that the action is associated with. 

For example, if the action was written as follows, you can set the 'Click ID' to targetlink1. 




If you're unable to locate "Click ID " or  "Click Class" in the Variables drop-down, you can configure which variables to show under "Variables" in the main dashboard.

Once you have created and saved your conversion points, use our Outbrain Pixel Tracker to test the pixel fire and implementation. For any further questions, feel free to reach out to our helpful team at support@outbrain.com.



Drive Engaged visitors to your content

Promote your content on premium websites like CNN, ESPN and thousands more

Show me how