What is KPI Optimization?

If you’re measuring the success of your campaign by conversions, our KPI Optimization tool will recommend your content where it's most likely to convert. Marketers who have used this tool experienced an average of 36% uplift in conversion rates. 

Enabling KPI Optimization allows our network to narrow in and replicate click patterns that led to a conversion for your campaign, boosting the overall rate. 

How it works

Once you have received 80 conversions or more within a 2 week period, reach out to our support team to get your campaigns KPI enabled. Once confirmed, our system will fluctuate the campaign CPC depending on the likelihood of a conversion. For the best converting sources, the CPC rate may be up to 50% higher than your set rate. Our system will optimize towards the best CPC to use, resulting in a different average CPC per day. Note that changing the CPC in your dashboard will also shift the percent range our network is able to dynamically bid at.

How To Get Started
  • Install the Outbrain Pixel.
  • Monitor your campaign until it has generated at least 80 conversions within a 2-week span.
  • Contact our support team to enable KPI Optimization for a specific campaign.


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