How can I retarget my Outbrain campaigns using Google AdWords?

GoogleAdWords is a great way to re-engage customers after they have left your site. Use our guide to integrate your Outbrain campaigns seamlessly with your retargeting efforts. 

First, navigate to Google AdWords and click "Shared Library" --> "Audiences" --> "Remarketing List" in the left side menu.

Choose the segment of users to begin creating your list. In the "Who to add to your list" section, choose "Visitors of a page with a specific tag" option from the drop-down menu.

Select an existing tag or create a new tag.

Name your list, pick a "Membership Duration", add a description and save. 

From the generated code, enter the following string into the 3rd Party Pixel box in your campaign settings:

Your newly created list will now be available to view in your "Audiences" dashboard.

Important to Note
  • You can create multiple lists using different tags for different campaigns.
  • Your audience pool will need to have at least 100 people registered before you can use the retargeting list. 
  • It's recommended to target your Outbrain campaigns to 'Desktop Only' for accurate results.


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