Earned media in the form of positive online press coverage, product reviews or third party write ups has long been known to be one of the most significant drivers of purchase intent.
But after the initial spike of attention, where does this attention go? Have you considered incorporating this content into your amplification strategy?
In this webinar recording, we'll show you how to continue reaching new audiences with your earned media through amplification.
Larry Otsuka, Sales Director PR Initiatives, will cover:
- Extending the shelf life of great press coverage
- Leveraging Outbrain Amplify in a crisis
- Earned media amplification case studies
- Using Outbrain for PR content