How do your algorithms recommend my content?

Upon submission, more than 50 algorithms go to work in tandem to recommend each piece of content to the most interested readers across our network. Overall, our algorithms can be largely grouped into the following four buckets:

Personal: The reader’s personal preferences
Behavioral: Readers which share near-identical preferences
Contextual: Content related to the environment on which it is recommended
Popularity: Content which is trending across our network

To get an idea of how many customers will view your content in our network, take a look at the Reach Estimator in the right-hand sidebar when setting up a campaign. This tool will provide you with a 30-day potential reach and allow you to make smarter targeting decisions. When submitting a campaign or optimizing an existing one, you can determine if your potential reach is too broad or too specific, and make adjustments accordingly. Currently, the estimator takes Custom Audience segments, Geo-targeting (country-level only) and Platform Targeting into consideration. 

After the initial exploration phase, which can last up to three days, the algorithms will automatically optimize towards the most engaged headlines in your campaign. If you wish to drive traffic to all of the creatives in each campaign, you can learn how to accomplish this with these tips


Drive Engaged visitors to your content

Promote your content on premium websites like CNN, ESPN and thousands more

Show me how