How do I use 3rd Party Tags for my Outbrain campaigns?

Many of our marketers use 3rd party tags to better track their Outbrain campaigns and, ultimately, better understand their audiences. These tags measure the effectiveness of campaigns by importing Outbrain campaign data to other platforms and to then re-target users on Google and Facebook. They are especially useful when promoting earned media, keeping the brand top-of-mind beyond the first click.

There are two ways a marketer can implement these tags on their campaigns:

  • ​When adding a new campaign, the tag can be added in the 3rd party tag field.​

 
  • If the campaign already exists, click on the pencil icon next to the desired campaign; this will open up your campaign settings.​
     




Scroll down to the 3rd party tags field and enter in your code.




When adding in a Google Pixel, remove 'amp' after each ‘&’ symbol as well as the semi-colons ';'.  Also, remove anything after
guid=ON’ 
 
Instead of this:
src=”googleads.g.doubleclick.net/pagead/viewthroughconversion/123456789/?value=1.00&currency_code=USD&label=123abc456defg&guide=ON&script=0”/>
 
Use This: https://googleads.g.doubleclick.net/pagead/viewthroughconversion/123456789/?value=1.00&currency_code=USD&label=123abc456defg&guide=ON
 

When adding in a Facebook pixel, make sure to create a specific event for your Facebook pixel. You can follow our Facebook retargeting pixel guide to set it up properly.
 

Read more on how to retarget your Outbrain campaigns with Facebook and with Google Adwords & Display Network. Also, click here for a list of acceptable 3rd party tag parameters.


Important to note:

  • Our platform exclusively supports image pixels.
    Ex: <img src="http://anex.ample.com/adServe/adServerESI.aspx?bannerID=XXXXX​&script=false&redir=http://anex.ample.com/adserver/1pixel.gif">
  • Discrepancies may occur if a reader stops the page load before the 3rd party pixel fires, or if your 3rd party vendor attributes data differently than our network.

If you run into any errors when adding in a 3rd party tag or have further questions, please reach out to support@outbrain.com and our team will be happy to assist further.

 

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