How do I use 3rd Party Pixels for my Outbrain campaigns?

Using 3rd party pixels will assist in tracking your Outbrain campaigns effectively as well as understand your audiences better. These pixels import Outbrain campaign data to other platforms, re-targeting users on Google and Facebook. They are especially useful when promoting earned media, keeping the brand top-of-mind beyond the first click.

You can implement pixels when setting up new campaigns or editing an existing one.
Learn more about how to add Google and Facebook pixels here.


Adding Pixels to New Campaigns

On the campaign settings page, add your pixel into the 3rd party pixel field.​

Adding Pixels to Existing Campaigns


In your dashboard, open up the campaign settings by click on the pencil icon next to the desired campaign.



Scroll down to the 3rd party pixels field and enter in your code.




Adding in Google and Facebook Pixels

When adding in a Google Pixel, remove 'amp' after each ‘&’ symbol as well as the semi-colons ';'.  Also, remove anything after ‘guid=ON’ 
 
Instead of this:
src=”googleads.g.doubleclick.net/pagead/viewthroughconversion/123456789/?value=1.00&currency_code=USD&label=123abc456defg&guide=ON&script=0”/>
 
Use This: https://googleads.g.doubleclick.net/pagead/viewthroughconversion/123456789/?value=1.00&currency_code=USD&label=123abc456defg&guide=ON
 

When adding in a Facebook pixel, make sure to create a specific event for your Facebook pixel. You can follow our Facebook retargeting pixel guide to set it up properly.
 

Read more on how to retarget your Outbrain campaigns with Facebook and with Google Adwords & Display Network.


Important to note:

  • We recommend targeting your campaign to Desktop Only in order to build an accurate pool count
  • Our platform exclusively supports image pixels
  • Discrepancies may occur if a reader stops the page load before the 3rd party pixel fires, or if your 3rd party vendor attributes data differently than our network.

If you run into any errors when adding in a 3rd party pixel or have further questions, please reach out to support@outbrain.com and our team will be happy to assist further.

 

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