Webinar: Digitalks - Measuring Content Marketing Value

Alex Cheeseman (Outbrain) and Michael Brenner (NewsCred) launch Outbrain’s DigiTalks series with a tough topic - Measurement. 

Marketers consider measurement to come at the end of their marketing strategy, however it should be considered at the beginning, middle, end (and everything in between) of every step in your content marketing process.
Alex and Michael will tackle the challenges around measuring ROI in Content Marketing by first looking at setting the right objectives, then how to build a business case and finally creating a measurement framework. The session will close with some great case studies demonstrating tangible examples.


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