Daily budget: The beauty of Outbrain is that your content dictates your results, not the size of your budget! The minimum daily budget you need to create a campaign is $20USD, 20EUR or 20GBP per day. Only pay for the clicks you accrue; for example, if you set your daily budget to $20 USD and you only receive $5 USD worth of clicks for the day, you will only be charged $5 USD.
Cost per click (CPC): The number of clicks your content receives dictates how much you end up spending. This is decided when you set your Cost-per-click, or CPC. For example, if you set your CPC to 50 cents, every time a reader clicks on a piece of content in your campaign, you will pay 50 cents.
Tip: We recommend that you start off your campaign with a high CPC to allow our system to distribute your content throughout our network. Only after this initial discovery period is over (usually around 2 weeks), you can start to decrease for CPC gradually until you find your most efficient rate for the campaign.
Campaign duration: You can select both start and end dates for your campaign, or you can choose to have it begin as soon as it's approved. You're in control.Tip: We recommend that you run your campaign for at least 3 weeks to allow our system to start to present your content to the most relevant audiences, which will optimize your campaign's performance.
For any questions or comments, feel free to reach out to our friendly support team.