SEO stands for Search Engine Optimization, and are the three letters responsible for a world of confusion and stress amongst those in the online marketing world, especially those small business owners who aren’t all that tech-savvy.
SEO, which refers to the process of properly directly search engine traffic to your website, has experienced some significant changes in recent years. For example, keyword density used to by the primary component of SEO writing, and was upheld over nearly everything, including quality writing standards. In 2013, though, the standards were changed. Now, the new “everything” of SEO involves satisfying your audience’s thirst for quality content. No longer do small businesses and content creators have to sacrifice the quality of their work in order to create content that is SEO approved and will help their search engine ranking; rather, by writing compelling, engaging, informative, and relevant content, you can make blog posts and articles easy for search engines to find and therefore improve your overall SEO ranking.
There are some basic fundamentals and SEO content writing tips that should be implemented into every piece of website content, blog post, or article that you write. These 12 guidelines can help to improve your search engine rankings, increase your website traffic, and generate more leads:
1. Write Original Content
Publishing old content isn’t necessarily the worst thing you can do for your website, as long as you’re constantly adding new information to it to ensure that search engines know to keep coming back. However, new and original content is by far the most engaging to readers and SEO-friendly, and creating fresh content will help to get you more traffic by putting your website at the top of search page results.
2. Improve Content Structure
Another great content writing tip is to improve your content’s structure. By improving the structure of your on-page content, such as your H1s, boldings, and anchor text, you can boost your SEO ranking. Additionally, make sure you’re creating effective title tags that incorporate your keywords.
3. Add Appropriate URLs
URLs can be an effective way to provide your readers with more information and guide them to other engaging content. However, if URLs aren’t added strategically, they can actually hurt your search engine ranking. Rather than adding URLs haphazardly or choosing URLs at random, make sure that some URLs you’re adding contain some of the keywords for which are you are optimizing.
4. Build SEO Links
You can build SEO links from outside sources naturally by offering free giveaways, discussing new products or services, being tied in to social media networks, creating newsworthy content, and being original and engaging in your writing.
5. Add an Author Bio
If you want to optimize your site and drive more traffic to it, you should maximize every opportunity you have. One simple and easy thing you can do is to update your author bio. Include a photo and a keyword phrase or two for optimal effectiveness.
6. Use Social Media Sites
Social media sites such as Facebook, Twitter, LinkedIn, and Google+ are awesome ways to get your name out there and increase your brand’s recognition. By being connected to more people through social media sites, your content will receive more traffic and you’ll improve your search engine visibility. Google+ is the best platform for SEO purposes, as it allows you to build your AuthorRank through your profile and is one of the only platforms that really carries SEO power.
7. Incorporate Meta Descriptions
Meta descriptions are the small bits of texts that appear under your company’s website name on a search engine’s page. Typically 150 characters or less, meta descriptions that are rich in relevant keywords are a perfect way to drive traffic to your site.
8. Know Your Keyword to Text Ratio
Depending upon the type of content you’re writing—blog posts, posts on social media sites, or articles—the ideal word count will vary. Blog posts and posts on social media sites are typically shorter than articles, and you should write them as such. Make sure you target high-quality, low-competition long-tail keywords. Additionally, by knowing your keyword to text ratio, you can improve your SEO ranking. Usually 1-2 keywords for every 50-100 words of content is a perfect amount.
9. Add Graphics
Graphics such as pictures, charts, or even videos are a great way to grab the attention of the reader and attract a broader audience. Make sure that any images uploaded contain Alt Tags, which give information to search engines about the content.
10. Conduct Keyword Research
Using Google Trends or other free tools provided by Google you can check which keywords and keyword phrases are trending in popularity. Additionally, online marketing tools can help you to discover which keywords and phrases people are typing into search engines in hopes of discovery your product or your competitors’. After you conduct some research, make a decision about which keywords you’ll target and make use of them in your content. You can use Google’s free tools, such as Keyword Planner, to find long-tail keyword variations that you can blend into your site copy.
11. Make Your Website Easy to Navigate
One of the most frustrating things a web user can encounter is a website that’s confusing and impossible to navigate. If you want to attract users to your site, you need to have good website navigation. Additionally, using internal linking—or linking to other pages on your website and other pieces of content—within your content is a great way to drive even more traffic to your site.
12. Stay Relevant
If you want to improve your SEO and drive more traffic to your site, you have to keep your content relevant to your brand and your audience. Don’t sacrifice great content and effective writing in attempts to improve your SEO ranking. Instead, write naturally, include keywords when appropriate, write content that’s relevant for your customers, and don’t overdo it.
If you want to appease search engines and site visitors, utilizing these 12 SEO content writing tips will help you do just that. In addition to the content writing tips above, make sure you focus on adding new and shareable content to your website or blog regularly. The more often you update your website, the more likely it is that Google will give your site a little preferential treatment.