When your product is high quality water, it turns out your brand is relevant to a number of audiences. Mey Eden, the largest mineral water brand in Israel, understood that providing knowledge on subjects impacted by water can transform users’ perception and motivate to action across verticals as diverse as Lifestyle, Health, Sports, and Cooking and motivate them to action. “The health and nutrition content on Mey Eden’s site is the first stage of our sales process, and while providing our readers with real value, it helps us significantly strengthen our brand,” said Menachem Solomon, Head of Interactive Marketing at Mey Eden Group.
To maximize campaign results, Outbrain and Mey Eden managed a joint analysis and optimization process, which focused on improving readers’ motivation within the site, prioritizing content recommendations that generate high traffic, and improving user experience.
A 24% increase in monthly site visits
A 10% increase in page views per user
A 17% increase in monthly leads originating from their content pages
Approx 45% of leads resulted in actual purchases
References to our content via Outbrain considerably increased our exposure to a wide and highly engaged audience and translated it into high quality leads. It is our intention to expand our cooperation with Outbrain to our other brand, Pauza.
-Menachem Solomon, Mey Eden Group Israel, Head of Interactive Media Marketing