Correct! In fact, we recommend setting a freshness cap in order to serve only relevant articles to your audience.
Because, really, who wants to read Valentine’s Day content in September?
Setting a freshness cap will allow you to keep your content fresh, without having to manually disable irrelevant posts.
If you’d like to set this up, please email firstname.lastname@example.org with your username and the desired # of days to expire ads after. We recommend 30 or 60 days depending on how often you publish content.