How many times will my content be shown each day?

Since our platform does not charge by impressions, you will only be able to measure how many clicks you can expect each day. You can calculate your maximum daily traffic by dividing your budget by the CPC (Budget / CPC). 

Your daily budget can start at a minimum of $20/day; so if your CPC is 0.50, you’ll receive 40 clicks before reaching your $20 in budget spend (if you only receive 1 click, we'll only charge 50 cents, regardless of the remaining budget).
You can keep track of your impressions, clicks and spend (broken down either by budget, campaign, day, or month) via the data tabs in your Outbrain dashboard.

Our helpful video will guide you on determining a healthy budget and CPC. You can also reach out to our amazing support team for more assistance. 


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