How do I read and customize my performance reporting?

Outbrain’s Campaigns dashboard allows you to not only view campaign and content performance data at a glance but also to add relevant filters and data points as they pertain to your KPIs. First, log into your Outbrain account. You’ll be driven to your Campaigns dashboard.

To customize your data, you may add and modify the following attributes, in any combination to reflect the data that’s most important to your strategy.
1. Date Range
Click on the calendar icon on the top right of your Campaigns dashboard, and adjust this to either the pre-set ranges or, add a custom date range.

2. Data Groupings
You may choose to either view aggregate account performance by campaign, by content, day, month, section or publisher. Click on the upper left drop down menu  to add this dimension to your report.

3. Performance Metrics & Time Intervals
You may compare sets of performance metrics that are most important to your campaign strategy, and map them out on your performance visualizer. Select these from the right side rail to plot them out.

You may also select the time interval that each data point will represent from this section. This can be either by D-day, W-week, or M-month.

4. Filters
For more granular insight, if you have specific KPIs you’re measuring your campaign success against, you may add any number of filters to your reporting. Click on the Filter button to enable this view.

Then, select from the filter(s) at the top of your performance visualizer. For each filter, you may enter values that are relevant to your KPIs.

5. Specific Campaign Performance
If you’re only interested in viewing the performance of a specific campaign and its content, you can click on that campaign’s cell within your data chart to land on, and view custom reports on its by-content view.

For later review, or for application against future campaigns, you can refer back to your Campaigns dashboard, or export the data from the top of your dashboard view.

6. Customize Columns

If you want to create a customized view of your dashboard, click on the Columns button to select the format of your dashboard. Once saved, your dashboard will load the specific layout you had chosen every time you log in.

If you have any questions about reporting, you can email your support team with your account name, and any relevant campaign names for assistance.


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