How do I read and customize my performance reporting?

Outbrain's dashboard is packed with awesome campaign insights that can be used to optimize your performance in our platform. It's okay if you don't know where to start; below, we've pointed out a few main areas to pay attention to when exploring the dashboard. We've also curated a quick walkthrough video that will help you get a bit more comfortable on our platform.

Date Range
Data Groupings
Comparison Data and Timeframe
Specific Campaign Performance
Customize Dashboard with Columns

1. Date Range
Click on the calendar icon on the top right of your "Campaigns" dashboard, and adjust the time to a pre-set or custom date range. 

2. Data Groupings
Choose how to section out your data. You can view your performance by campaign, content, day, month, section or publisher. Click on the upper left drop down menu to add this dimension to your report.


3. Comparison Data and Time Frame 
You may compare sets of performance metrics that are most important to your campaign strategy, and map them out on the data visualizer. Select these from the right side rail to plot them out. You can also select the time interval that each data point will represent. This can be either by D-day, W-week, or M-month.

4. Filters
If you have specific KPIs you’re measuring your campaign success against, you can add any number of filters to your reporting. Click on the "Filter" button to enable this view.

Then, select from the filter(s) at the top of your performance visualizer. For each filter, you may enter values that are relevant to your analysis. 

5. Specific Campaign Performance
If you’re only interested in viewing the performance of a specific campaign and its content, click the campaign name and view custom reports on its "By Content" view.

For later review, or for application against future campaigns, you can refer back to your Campaigns dashboard, or export the data from the top of your dashboard view.

6. Customize Columns

If you want to create a customized view of your dashboard, click on the Columns button to select the format of your dashboard. Once saved, your dashboard will load the specific layout you had chosen every time you log in.

If you have any questions about reporting, you can email your support team with your account name, and any relevant campaign names for assistance.


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