After a few days of activity, you'll find that one of your headlines has the highest click and impression rate and has absorbed most of your budget. This is because our system will filter out the best performing content and serve it more frequently to peak the interests of your audience.
When this happens, there are two things you can do to optimize your campaigns.
To optimize your current campaign...
Create variations of the top performing piece. Use our Variations tool to add in creatives with similar keywords and images. Make sure to disable the low performing pieces to ensure your budget is geared towards the newer additions.
To drive attention to your low performing pieces...
Create a new campaign! Our system has already optimized your current run to the top performing headline, so it is recommended to add your low performing pieces to a new campaign. This way, a new high ranking piece will be chosen that you can further optimize your performance on. As always, make sure to add in at least 6-8 headlines and start with a competitive CPC for your new campaign.
Want further tips? Reach out to our support team and who'll be happy to guide you along!