Two of the most important aspects of your campaign are the CPC (cost-per-click) and Budget. Our quick video details the importance of these values and how to set them up in your dashboard.
The CPC is the amount of money you are willing to spend per click on your content. The budget is the amount of money you’re willing to spend each day on clicks. Setting up your campaign with a competitive CPC and budget from the beginning will bring you closer to your content strategy goals faster.
Once you have created your first campaign, you will be charged in small amounts throughout the month, depending on how much you spend each day. You can learn more about our threshold billing system here. While daily budgets are the default, you can also request to have a monthly or lifetime budget set up on your behalf. Just contact our support team!