Two of the most important aspects of your campaign are the CPC (cost-per-click) and Budget. If you aren’t familiar, a CPC is the amount of money you are willing to spend per click to your content. Your budget is the amount of money you’re willing to spend each day on clicks. When creating a campaign, you will be prompted to set both of these values prior to submission.
Check out this video to learn more.
If you haven’t created a campaign yet, check out this FAQ that walks you through the entire process.
During your campaign creation, be sure to use our network recommended CPC. This is based on network averages and give you the best chance of having a strong campaign performance. Your budget can be added after the CPC, and will dictate how much you’re willing to spend per diem. If you’d like to set up different budgeting, per month or per total campaign allocation, you may contact your support team for help to set these up for you.