Videos are also an awesome way to engage your audience and a medium we accept. Simply add the video link to a campaign in the same fashion you would any other content. If you are planning on using this kind of media, keep these helpful tips in mind:
Promote video content in its own campaign. This will allow our system to drive the content to widgets specifically geared for this type of media.
Include [video] in your title. This will let our readers know that they are clicking video content. Transparency is key to ensure better engagement.
Include text on your video page. Our system will be able to use this data to better recommend your content and reach the most relevant audiences.
Want to see a few examples in the wild? This will give you a good sense of the variety of content that performs well on Outbrain.
THE WASHINGTON POST
WALL STREET JOURNAL
For any questions on what Outbrain can and cannot accept, feel free to reach out to our support team for more details.