How do I add more content to my campaign?

 When it comes to optimizing your content for better CTR and conversion rates, one of our best practices is to always add at least 6-8 headlines and/or images for each URL.

To add and edit your content, select “Add Content”, at the top right of your Campaigns dashboard.



Choose the campaign you’d like to add your headlines and images to from the campaign drop-down menu.


Our platform provides (3) options to upload content: 

Adding  Variations 
Adding  Individual URLs
Importing Existing Creatives

You can also increase your click-through-rate by using Dynamic Titles!

Adding Variations: A/B testing headlines and images

  1. Add the URL to the cell at the top of the page.

  1. In the left-hand section, add multiple headline variations, including Dynamic Titles.
  2. In the right-hand section, add multiple image variations.

  1. Select “Apply” to preview all of the variations prior to submitting.
  2. Review and select “Create” once satisfied. 
  3. Make quick edits by clicking on the headline or image. To finalize the submission, select “Submit”.

Adding Individual URLs

Edit headlines and images by hovering over the dial on the bottom left-hand corner of a specific piece of content. In each tile, you can also edit the headline to create Dynamic Titles.


Review your changes before submission. Once complete, select “Submit.”
RSS feeds can also be added this way, however, the images and headlines cannot be edited because they are automatically pulled into the campaign. If you would like to set an expiration date for your content, email us, and we'll set a freshness cap to keep the new content in a rotation.

Importing Existing Creatives: Use the same creatives for future campaigns

 Download the template provided to easily import the data.  

  1. In the URL column, add a URL into each cell.
  2. In the Title column, add the corresponding headline per URL.
  3. Manually add in Dynamic Titles by using the proper syntax  ${}$ (dollar sign + curly brackets) in each cell 
  4. In the Image URLs column, add the corresponding image URL.
  5. Select the “Import” option, and then “Add Content”.
  6. Review your headline and images, making any necessary changes to those attributes before submission.
  7. Once complete, select “Submit”.

Creating Dynamic Titles


Ever wished you could shout out a potential customer's location, or mention a specific day in your headline? Well, now you can! Simply type in a dynamic parameter by entering ${ (dollar sign + curly brackets). These symbols will trigger the dynamic drop-down window, where you can select a Country, Region or City, as well as a day of the week.

For example, if you want to add a city and day to your headline, it should read: 

9 Headline Tips to Use for Your ${City}$ Consumers this ${dayofweek+2}$

  • Note that “ dayofweek ” means today, plus “+” days. So if today is Monday, “dayofweek+2” would be Wednesday.
  •  While available globally, dynamic titles can only be used for English content and support English language text in the headline only. 
  • Dynamic additions can lengthen headlines, so try to keep your titles short! (ideally 40-50 characters.)

WARNING: If you do not use the proper syntax for dynamic titles, the user’s location will not display in the headline. Always add $ before and after the curly braces {} to trigger a dynamic title. 

Having trouble, or need a question answered? Reach out to our friendly support team for more assistance. 

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