Does Outbrain allow me to filter and exclude publishers?

Monitoring your campaign’s performance on individual publishers is a great way to the boost the ROI of your campaigns. Using our Publisher/Section reporting tool will give you valuable insight on how your audience engages with your content, enabling you to maximize traffic from the most qualified sources.

Learn more in our walk-through video below. 


This is a powerful tool that can make or break the performance of your campaign. Blocking too many publishers or sources can cause a large enough decrease in traffic and halt your performance. We recommend blocking by section per campaign first to accurately monitor which sources are the least effective for your goals. Only block publishers on the account level as a last resort and only if the site is not driving results for any of your campaigns.

When using this feature, you can narrow in on Publishers and Sections by campaign. or by the account as a whole. 

Login to your account and select “By Publisher” or “By Section” from the drop down menu.


Filtering Publishers For All Campaigns

Once you have selected your filtering preferences, you can adjust specific metrics to compare on the right side of the data visualizer. (Ex: Amount Spent vs. CTR)

After adjusting the metrics and date range, a list of relevant publishers will be displayed beneath the data visualizer. Click the button next to the publisher name to exclude them from your entire account.


Filtering Publishers by a Specific Campaign

You can narrow in on publishers for a specific campaign in two ways:

1)  Click on the campaign name first and then select “By Publisher” or “By Section” from the drop-down menu. From here, you can see all of the publishers that have recommended your content for that specific campaign. 

2)  Open up the campaign’s settings by clicking on the pencil icon next to the campaign name. Enter the name of the publisher you want to remove in the “Exclude Publishers and Sections” box.

Find out more on how to exclude publishers in bulk.

Important to Note

  • A publisher will show as partially excluded if certain campaigns have excluded it or certain sections are removed.
  • You can block up to 30 publishers account-wide and 100 sections per campaign
  • Excluding too many publishers/sections may limit your potential reach and have a negative impact on your performance.
  • If you choose to block a top performing publisher, we recommend increasing your CPC to compensate for the loss source of traffic. 


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